website: heydayfootwear.com location: Boston, US Product(s): Footwear Market(s) you're in: Better Boutique about: Heyday is a design-driven brand focused on combining disparate creative elements to form an entirely new style--one that is equally at home on the streets of Tokyo and New York. Heyday traces its design roots to the authentic wedge-soled work boot made popular by Tokyo's elite trendsetters and part of the classic American workingman's uniform. Combining unique work boot elements with athletic influences and attention to detail results in the brand's completely fresh approach. 
 
Heyday was founded in 2006 by Boston-based footwear designer Darin Hager. Hager has been a professional designer since 1995 and has worked with a diverse group of brands, including Puma, Sperry Top-Sider, Clarks, and Reebok. Like most designers, Darin had always dreamed of having his own brand to showcase his own designs, undiluted by corporate design committees. Darin's design methodology involves marrying several concepts and trends to create something completely new. Recognizing a void in the current retail environment for unique design concepts, Heyday aims to cater to the niche of people looking to wear thoughtfully designed footwear with an original point of view. trendmill profile URL: trendmill.com/Heyday