Ads featuring M.I.A. — aka Maya Arulpragasam — shot by Juergen Teller's point-and-shoot for the Marc by Marc Jacobs' spring 2008 campaign, might have been unveiled several months ago, but you won't find her sporting Jacobs' duds any time soon. "You can't really be dressed in Marc Jacobs' clothes when you're on tour," she explained. "They're too nice." Her solution? "I have my own label now," Arulpragasam said, "which is the only thing I've been wearing recently."

The eponymous collection (M.I.A., that is), which is repped by London-based publicist Mandi Lennard, included tour bus-friendly items such as bomber jackets, leggings and T-shirts, all done up in the bold hues and graphic prints for which the singer is known.  "With my stuff, because everything's really bright, if you lose it or someone steals it, you can see it from miles away and you can be like, 'Oy! Give me my shirt back!'"