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Meet Jake

Jake Burton isn't the patron saint of snowboarding, he's just a guy who started making snowboards and never stopped. Burton Snowboards is not necessarily a result of Jake's success, but more likely a long succession of mistakes.

Born in New York City on Apr ...

about burton
Industry you're in: action sports website: burton.com location: Vermont, US Product(s): Hardgoods, Softgood, Accessories about: Burton Snowboards, founded by Jake Burton Carpenter in 1977, is a snowboard manufacturer that has grown to become one of the leaders in its market. Burton, arguably, manufactures the best, and most technically sophisticated, snowboarding gear on the planet. With a product line that encompasses all the essential elements of snowboarding (hardgoods, outerwear, accessories), Jake Burton has created a definition of what it is to be a snowboarder. Besides selling goods under its own brand name, Burton also own several sub-brands which tend to focus on a specific line of products or aspect of the snowboard market. These sub-brands include Anon Optics (retailing snowboard goggles and other eyewear), Red Protection (helmets and body armor), Analog Outerwear (high-end outerwear), and Gravis Footwear. trendmill profile URL: trendmill.com/burton
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