People brand name all the time. We all do it, we look for logos to see what's hot and what we would wear. We also have even not bought something because it didn't possses a brand name. To that extent, branding is healthy, productive and lucrative.

  There is a darker side to labeling though. In pscyhology, people slap a label on something and doom a person for life. "You have A.D.D? Oh, I am sorry, I can't deal with that". People's lives get ruined by one simple diagnosis. It becomes inescapable and a self-fulfilling prophecy. That's why we started DisorderTees (www.disordertees.com), just to fight the notion that labeling is ok. it isn't and no one should be pigeon-holed because they are quirky. Spread the love.