trendwatching.com founder Reinier Evers (36), a citizen of The Netherlands, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam, and has been fascinated with the online business revolution ever since being introduced to the nascent web in 1994 at New York University, where he studied Business Policy.

While at interactive agency AGENCY.COM in New York and London (1997-1999), he worked with global clients like British Airways, Texaco, and Compaq, managing a team of strategists and analysts. Many of these projects involved trend spotting, business research, vision development and competitive analysis, making trendwatching.com a natural progression of his activities. These days, trendwatching.com welcomes more than 150,000 visitors to its website each month, while 130,000 business professionals in 120+ countries receive the company's monthly Trend Briefing.

Reinier was also a co-founder of Urbanbite, an online food delivery portal in the UK and the Netherlands, which was sold in 2001 to Lastminute.com, one of Europe's largest travel and entertainment firms.

Throughout his career, Reinier has been a keynote speaker at online industry events, workshops, and conferences in Europe (London, Amsterdam, Reykjavik, Malmo, Paris, Brussels, Istanbul, Madrid), North America (New York, San Francisco, Chicago, Atlanta, Dallas, Miami, Toronto, San Juan), Asia Pacific (Shanghai, Singapore, Sydney, Melbourne), Africa (Johannesburg) and South America (Buenos Aires, Sao Paulo).

He has also been quoted as a trend expert in numerous business publications, including BusinessWeek, Time Magazine, The Guardian, Business 2.0, Die Zeit, Advertising Age, and blogs like buzzmachine.com, thelongtail.com and gapingvoid.com.

On a corporate level, Reinier has worked with leading brands like Coca Cola, O2, Young & Rubicam, KLM Airlines, SonyEricsson, Schiphol Airport, Electronic Arts, InterContinental Hotels Group, INSEAD, MasterFoods, and Unilever.

If you're interested in having Reinier as a speaker/contributor at a corporate event or third-party conference, feel free to email him directly at reinier@trendwatching.com for his 2007 schedule (Asia-Pacific, Europe, North America). You can also visit our Services page for more info.