projectny's industry profile
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Sam Ben-Avraham

Ben-Avraham launched the PROJECT global tradeshow in New York in July 2003, changing the way the men's fashion industry does business. By creating this visionary event, Ben-Avraham tapped into the shift in tastes of contemporary shoppers, and provided a forum where a new segment of the menswear industry could develop and flourish. Having emerged as a direct result of ...

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about projectny
website: projectshow.com location: NYC, US Market(s) you're in: tradeshow about: Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT is the foremost premium and contemporary global tradeshow where the best of the best gather to show, buy, network and define next year� trends.  
 
Now more than ever, and on a grand and global scale, sportswear collections are becoming more and more luxurious in nature. Shoppers crave refined, sophisticated and modern takes on contemporary silhouettes, and fabrications that are at once lush, edgy and comfortable. PROJECT paved the way for this reinterpretation of and the demand for the casual wardrobe and nurtured designers both big and small all the while. What started out as a showcase of 50 brands in 2003 is now a staggering 600 plus and features the entire lifestyle by including both leaders and newcomers in men, women, kids and accessories.  
 
The lineup for PROJECT 2007 only confirms this fashion progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide today. trendmill profile URL: trendmill.com/projectny
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