Privacy Policy

Any personal data provided to or gathered by the services is controlled by Trendmill Media LLC, based in Boston, Massachusetts.

1. What Does This Policy Cover?

This Policy covers Trendmill’s treatment of personal data that Trendmill gathers when you access the Services and/or use the Content. This policy does not apply to the practices of companies that Trendmill does not own or control, or to individuals that Trendmill does not employ or manage.

2. What Personal Information Does Trendmill Collect?

The information we gather enables us to personalize and improve our services.

We use the information to deliver the Services to you and, amongst other things, to communicate with you about products, services and promotional offers; administer your accounts and update our records; display Content such as "My Wishlist" and recommend merchandise and services that might be of interest to you; improve our store and platform, prevent or detect abuses of our Services and enable third parties to carry out technical, logistical or other functions on our behalf.

We retain personal information no longer than is legally permissible and delete personal information when it is no longer necessary for the purposes set out in this Policy. We collect the following types of information from our users:

i. Personal Data You Provide to Us

We receive and store any information you enter on the Services or provide to us in any other way. The types of personal data collected include your full name, email address, IP address, browser information, username, password and any other information necessary for us to provide the Services, including the usernames and passwords for your accounts and profiles on third-party sites with which the Services interoperates.

We also use the information we collect to send you product news and updates (such as when items or brands you have told us that you following or are interested in become available), newsletters, marketing materials and other information that may be of interest to you. You can decide to stop getting these updates by updating your account settings (or through other settings we may provide).

You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our features.

ii. Personal data Collected Automatically

We receive and store certain types of information whenever you interact with our Website or use another feature of our Service. Trendmill automatically receives and records information on our server logs from your browser including your IP address, cookie information.

iii. E-mail Communications

We often receive a confirmation when you open an email from Trendmill if your computer supports this type of program. Trendmill uses this confirmation to help us make emails more interesting and helpful.

3. What About Cookies?

Like most websites and apps, our websites, mobile applications and any other platforms Trendmill owns or controls and makes available to you (collectively, the "Services") use cookies.

This Cookie Policy applies to all of our Services and any other linked pages or blogs, features, content (including any information, text, graphics, photos, lists of items complied by you, comments, reviews, links, or other materials uploaded, downloaded, or appearing on, or linked to the Services), or applications offered from time to time by Trendmill in connection therewith (collectively the "Content").

This Cookie Policy forms part of and is incorporated into our Terms and Conditions and Privacy Policy for the Services.

Our Services use cookies to distinguish you from other users of our Services. This helps us to provide you with a good experience when you browse our Services and also allows us to improve our Services. By continuing to use and browse the Services, you are agreeing to our use of cookies whenever you access the Services on any device. Any changes to this policy will be posted here. We reserve the right to vary this Cookie Policy from time to time and such changes shall become effective as soon as they are posted. Your continued use of the Services constitutes your agreement to all such changes.

Which type of cookies do we use?

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Services. They include, for example, cookies that enable you to log into secure areas of our Services, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our Services. This enables us to personalise our Content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our Services, the pages you have visited and the links you have followed. We will use this information to make our Services and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

How do I control my cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. The "Help" feature on most browsers will tell you how to stop your browser from accepting new cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Please see for more information about blocking cookies on your particular browser.

4. Will Trendmill Share Any Of The Personal Data It Receives?

Personal data about our customers is an integral part of our business. We neither licence nor sell your personal data to anyone. We share your personal data only as described in this Policy.

i. Trendmill Partner Websites We Do Not Control

Trendmill works with a variety of merchants (“Trendmill Partners”) in order to offer you the widest possible choice of fashion items through the services. We promote and sell the items offered by the Trendmill Partners through the Services. When you choose to buy an item, you may be taken directly to their online store. You can easily recognise when a third-party business is associated with your transaction, and we will share your personal data that is related to such transactions with that business. Please note that: (i) the third-party business will use and share your personal data in accordance with its privacy policy; (ii) you should check its policy before completing any transaction involving such third-party business; and (iii) such third-party business is solely responsible for its use and sharing of your personal data.

vi. Communication in Response to User Submissions

As part of the Services, you will receive from Trendmill email and other communication relating to your User Submissions. You acknowledge and agree that by posting such User Submissions, Trendmill may send you email and other communication that it determines in its sole discretion relate to your User Submissions. Trendmill may need to provide you with certain communications, such as service announcements and administrative messages. These communications are considered part of the Services and your Trendmill account, which you may not be able to opt-out from receiving.

vii. Business Transfers

In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if Trendmill, or substantially all of its assets were acquired, or in the unlikely event that Trendmill goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Trendmill may continue to use your Personal Information as set forth in this policy.

x. With Your Consent

By using the Services, you consent to our sharing of personal data for the above purposes.

5. Is Personal Information About Me Secure?

The personal data in the Trendmill account you have with us is protected by a password for your privacy and security. You need to ensure that there is no unauthorised access to your account and personal data by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. You are responsible for safeguarding the password that you use to access the Services and for any activities or actions under your password. Trendmill encourages you to use “strong” passwords (passwords that use a combination of upper and lower case letters, numbers and symbols) with your account. Trendmill cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements.

6. What About Links To Third Party Websites?

The Services contain links to other sites. Trendmill is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Policy only governs information collected on the Services.

7. Changes To This Policy

Trendmill may amend this Policy from time to time. Use of information we collect now is subject to the Policy in effect at the time such information is used. If we make changes in the way we use personal data, we will notify you by posting an announcement on our Services or sending you an email. Users are bound by any changes to the Policy when he or she uses the Services after such changes have been first posted.

8. Questions Or Concerns

If you have any questions or concerns regarding privacy on our Services or the Content, please send us a detailed message here