Bobbi Brown Lip Color Lipstick Details What It Is: The bestseller that started it allour iconic creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look. Why It's Different: The non-drying formula offers full-color coverage and comfortable, long-lasting wear. How To Use: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly cover.