Bobbi Brown Luxe Lip Color Details What is it: Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditionedeven after it's removed. Now in 30 shades, with a sleek gold tube. It's luxury, redefined. Why is it different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. How d.