Blue cotton distressed cropped jeans from Frame Denim.
In 2017 it was reported that 1.25 billion pairs of jeans were sold worldwide annually — that's a lot of jeans, right? Denim's not going anywhere soon and FRAME know this, but the label's not all about this loved fabric — expect plenty of other women's pieces that capture the brand's French dressed up casual, 70s inspired style.
Premium Los Angeles denim with a tailored London fit: that’s just the mixSwedish designers Jens Grede and Erik Torstensson set out to achieve when they created FRAME jeans, a line filled with perfectly cut skinny, flared, and boyfriend jeans of unparalleled quality. An instant hit in the fashion community, the FRAME denim collection soon grew to include a full selection of dresses, tops, andouterwear, all with the label’s Cali-Brit brand of cool.
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