Reinvention is the name of Ganni's game. Specifically, the designers opt for a fresh and feminine approach to Scandinavian style. Crafted in Italy, these blue cotton blend mid-rise jeans from Ganni feature a button and zip fly, belt loops, a five pocket design, a branded rear patch and a wide leg.
If there’s anything Copenhagen-based brand Ganni aims to create, it’s pieces that make pulling together a memorable outfit a little bit easier. Since hitting the shopping scene in 2000, the label—as overseen by creative director Ditte Reffstrup—has been doing just that, with collections comprised of fresh, of-the-moment spins on timeless silhouettes. From perfect Ganni party dresses, to throw-on-and-go striped tees, to relaxed printed kimono coats, the styles can easily mix-and-match but are also special enough to stand out on their own.
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