alice McCALL is the eponymous label of Australian fashion designer, Alice McCall. With a focus on intricate detailing, season after season, the brand’s designs remain uniquely feminine, resulting in styles that are pretty and feminine, chic and bohemian and of course instantly recognizable as an alice McCALL creation. Australian-born Alice McCall first began selling homemade silk clothing to supplement her main gig as a London-based stylist. The word spread, and soon the designs were in such high demand that McCall decided to launch a full-fledged brand. In 2004, the label officially debuted with a runway show at Australian Fashion Week. Thanks in part to a loyal celebrity and fashion insider following, Alice McCall dresses, rompers, and midi skirts have remained wildly popular ever since.