The brand vision was clear from the start - Anine Bing, founder and Creative Director wanted to focus on statement pieces and luxurious basics without chasing trends or fads. Bing saw an opportunity to challenge the fashion industry by stepping away from traditional seasons, choosing instead to launch new pieces every week. This way there is always something new and updated for the customer to covet and invest in.
Model, blogger, and singer Anine Bing’s extensive resume expanded in June of 2012 with the debut of her namesake clothing label. Inspired by both the designer’s famously chic wardrobe and a city girl’s day-to-night lifestyle, the brand offers striking, easy to mix-and-match pieces, including textured knitwear, moto jackets, all manner of LBDs, and even ANINE BING boots, that make getting dressed completely effortless.