Boutique Moschino highlights the mainline's irreverent exuberance and hones in on vintage design. Pop culture inspirations and playful styles in this range capture Boutique Moschino's eclectic Italian style. This collection features youthful shapes with unconventional patterns in bright jewel hues. ounded by Franco Moschino, Moschino has long been atop the list of fashion’s irreverent tastemakers. In 1988, the brand launched its Cheap and Chic label, a women’s line that focused on easy, wearable pieces with that signature Moschino touch. In 2015, Moschino CEO Alessandro Varisco relaunched Cheap and Chic as Boutique Moschino. Under the creative direction of Jeremy Scott, the line has kept its focus on reinterpreting cheeky basics for a young, sophisticated customer. Boutique Moschino clothing is confident and witty with a perspective that could only come from the creative mind of Jeremy Scott.