French chic meets New York street style’, IRO takes its inspiration from women who strive to evolve and experiment with their look. Brothers Laurent and Arik Bitton have used their time as music producers to fuel their creativity since the brand’s conception in 2004, are now famed for their cool and casual separates.
Parisian chic meets rock-n-roll in IRO, the French label founded in 2004 by brothers and music industry veterans Laurent and Arik Bitton. The brand’s repeat season standouts include studded ankle booties, flowy dresses and slouchy, shredded T-shirts. Edgy and effortless, IRO clothing and accessories bring a littlebit of the Left Bank into cool-kid closets everywhere