M Missoni is the sweeter, cooler little sister of the world famous knitwear brand. The Missoni love of pattern, colour and texture is still evident in this diffusion line, but its relaxed, casual vibe has quickly made it a favourite among the young and playful at heart.
The Italian fashion house Missoni was founded in 1953 by husband and wife Tai and Rosita Missoni. Their colorful Missoni knitwear soon garnered international recognition and a global luxury lifestyle brand was born. Today, daughter Angela acts as the creative force, and the line M Missoni is dedicated to a younger, sophisticated woman. Boldly layered sweaters and scarves are the hallmark of M Missoni collections: mix-and-match pieces designed to be worn around the clock and reinvented season after season.